In May of 2019, I was taking a Marketing Minor program through the University of Arizona. For one of our projects, my group and I had to create a marketing strategy. Because we're all skateboarders and support the Tucson skateboarding scene, we thought it would be a great idea to come up with a pseudo marketing strategy for our local skate shop called the BLX. Using quantitative and qualitative data we gathered, such as surveying, interviewing etc., we were able to identify a couple issues the BLX may suffer during their Summer hours. One of the main issues we focused on was how the heat effected customers coming into the store. Being from Arizona, most of us are inside all day during the summer, because it is so hot outside. So we came up with an idea known as BLX PARTY 2019. With BLX Party, we could spread awareness for our local skate shop, as well as attract potential customers and inform them on what the BLX was all about. To market our idea effectively, we believed printed and digital posters would help reach our audience the most. By having a bright colored poster, we wanted viewers to get excited and really try to reach both skaters, as well as non-skateboarders.
